Publicity campaigns are lifeline for any commercial or political activities in the contemporary world but some campaigns take their efforts to the level of intolerable irritation. Nevertheless for certain section such campaigns actually work.

Pappu's Wonders method is the way to present a highly loser or discredited beneficiary of the campaign as rather a highly skilled and extraordinary person- victim of underrating and underestimation.

In this method unlike Putin's Bear method, campaigns are not enhanced tributes but a set of sustained lies peddled by the campaigners to counter a credibly negative narrative. Here the campaigners associate fake skills and traits to their beneficiaries, sometimes at criminal levels by forging supporting documents or buying authorized opinions.

The campaigners sometime show them to be (extraordinarily) skilled in extra-curricular activities or being talented in fields other than their primary occupation.

For example, Rahul Gandhi's PR team shows him as a great martial artist, professional shooter, business strategist, management professional, fitness freak and whatever is required to damage-control his serial gaffes and sustained failure in his primary and inherited profession- politics.

The terminology has been named after Congress nepolitician Rahul Gandhi who is a 360⁰ established Pappu- infantilized by both camps- claimed his enemies and admitted by his own.

In case the reader is interested in knowing how Rahul Gandhi became Pappu, they can read the detailed history here.

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